Privacy Policy

What is the purpose of this privacy policy?

We take privacy and security seriously. In this privacy policy, we explain how and why Apollo Chemicals Limited (also referred to as “Apollo Chemicals”, “Apollo”, “we”, “our” and “us”), a wholly-owned subsidiary of H.B. Fuller, uses personal data about users of our website (the “Website”) and those that access our services through APIs and/or third-parties, including website users, distributors, buyers and/or professionals (whether prospective, current or past) (together, “you”). For the purposes of the data protection act 2018 (UK), we are the controller of your personal data.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Who we are?

Apollo Chemicals is a manufacturer of liquid adhesive, sealant, coating and primer products. Since 2022, Apollo has been a wholly-owned subsidiary of H.B. Fuller. Through our Apollo brand (which includes brands of the Apollo group companies such as Apollo Roofing Solutions Ltd), we supply private-labelled products to OEMs within the flat roofing industry. We do not supply products under the Apollo brand or direct to contractors. Instead, we focus on developing relationships with our OEM partners to supply products that offer end-user benefits, as well as educating the industry on the advantages of adhesive technology.

What type of personal data do we process about you?

‘Personal data’ refers to any information relating to an identified or identifiable natural person. Your name, address and contact details are examples of your personal data, as long we as we can identify you with such information.

Other examples of personal data include information revealing who you work for (including your job function), any information about you that you give by phone, email, our website social media platform or otherwise, information relating to you which it is necessary for us to process in order to enter into or perform a contract with you or the company you work for (for example, right to work information and information obtained from credit references agencies where this is necessary to enable us to carry out appropriate checks in relation to contracts with you or someone else that you work for or are otherwise related to), information relating to you that you give us or we otherwise obtain when you visit us (for example, if you sign in or are recorded on CCTV while visiting us, or you give us the registration details of your vehicle).

We will collect and process such personal data where:

  • You or the company you work for are a customer or a supplier and/or distributor of ours.
  • Your or the company you work for use our products or services.
  • You work for a customer, distributor or a supplier of ours, or for someone who uses our products or services.
  • You are someone (or you work for someone) to whom we want to advertise or market our goods or services.
  • You make a request to us.
  • Use our products and services.
  • Required to do so to comply with applicable laws and regulations.

How do we collect your personal data?

Information we obtain directly from you:

We collect and process information directly form you when you interact with us through our Website or otherwise and such information contains personal data about you.

Information we collect from third parties:

We may collect personal data about you from third parties we work with. This includes:

  • Information we receive from your employer or in connection with your job.
  • Websites or other mobile applications operated by us, where applicable.
  • Third party websites or applications you use and relate to us and/or our products and/or services.
  • Third parties we work with (including, for example, business partners, private label suppliers, system manufacturers, distributors, contractors, delivery providers, analytics providers, and industry associations).

Information we collect through the use of our Website:

We may also collecting personal data about you when you use our Website.

We may combine this information with information you give to us and information we collect about you in our legitimate interests (where we have considered that these are not overridden by your rights). We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

You can see a summary of which data we process for what purposes and the lawful basis for such processing here:

Privacy Policy Table

How do we use your personal data?

General uses

We may use your personal data for several purposes including:

  • To process an enquiry or request you make;
  • To administer the Website;
  • To take steps/have dealings and/or to enter into any contract or carry out our obligations arising from any contract entered into between you or the company you work for and us;
  • To provide you with information about our products and/or services we feel may interest you or the company you work for, if you have given your consent to receiving marketing material from us or third parties we work with, where required by law or otherwise in our legitimate interests provided these interests do not override your right to object to such communications;
  • To ensure in our legitimate interests that content from our Website is presented in the most effective manner for you and for your computer;
  • To provide you or the company you work for with the information, products and/or services you request from us.

Where we have indicated that our processing of your personal data is either (i) necessary for us to comply with a legal obligation; or (ii) necessary for us to take steps, at your request, to potentially enter into a contract with you, or to perform it, and if you choose not to provide the relevant personal data to us, we may not be able to enter into or continue our contract with you or the provision of our services.

Direct marketing activities and promotional communications

Where permitted in our legitimate interest or with your prior consent where required by applicable law, we will use your personal data for marketing analysis and to provide you with promotional communications by email or phone about our products and / or services.

You can object to further marketing at any time by checking and updating your contact details within your account, or selecting the "unsubscribe" link at the end of all our marketing and promotional update communications to you, or by sending us an email to

You can also request that we send marketing material to a non-personal email address instead of one which identifies you as an individual.

Who do we share your personal data with?

We may share or disclose your personal data with third party organisations and/or individuals to help us provide, analyze, and improve our products and/or services including:

  • Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, who support our processing of personal data under this privacy policy.
  • Third parties we work with or relate to us and/or our products and services including: our business partners, private-label suppliers, system manufacturers, distributors, contractors, delivery providers and analytics providers for the performance of any contract we enter into or other dealings we have in the normal course of business with you or the person that you work for; analytics and search engine providers that assist us in the improvement and optimisation of our website and subject to our cookie policy; our auditors, legal advisors and other professional advisors or service providers; and credit reference agencies for the purpose of assessing your credit score where this is in the context of us entering into a contract with you or the person that you work for.
  • In the event that we sell or buy any business or assets (or part of it), in which case we will disclose your personal data to the prospective seller or buyer of such business or assets subject to the terms of this privacy policy.
  • If part of Apollo or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and other agreements with you or the company you work for; or to protect the rights, property, or safety of Apollo(including group companies of Apollo Chemicals Limited), our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction and to prevent cybercrime.

We may also share your personal data with third parties, who then use your personal data for their own purposes. These organisations will also use your personal data for their own, separate purposes (also as a “controller”) – they will have their own privacy notices which you should read, and they have their own responsibilities to comply with applicable data protection laws.

In certain circumstances, we will also disclose your personal data to courts, court-appointed persons/entities, receivers and liquidators and third parties where necessary to comply with a legal obligation, to enforce a contract or to protect the rights, property or safety of our employees, customers or others; and to governmental departments, local government, statutory and regulatory bodies including (in the UK) the Information Commissioner’s Office, the police and Her Majesty’s Revenue and Customs.

How do we protect your personal data?

All information you provide to us is stored on our secure servers in the United Kingdom. Apollo have implemented appropriate safeguards to protect your personal data.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security measures to try to protect your personal data.

How long do we keep your personal data for?

We retain personal data we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested, made available to you through us or our partners, to comply with applicable legal, tax or accounting requirements or deal with any pending or actual legal proceedings, claim or demand or as required under applicable laws). We may also retain aggregate information beyond this time to help us develop and improve our products and/or services.

Your personal data that is used to facilitate an enquiry is deleted, aggregated or anonymised once your request has been fulfilled, unless you do not object to us storing your details for longer or to comply with laws, regulations, regulatory requirements and contractual obligations applicable to us.

If your company is a customer of Apollo, we may use your personal data to provide you with a log-in for the Customer Area, which allows you access to information on the products your company purchases.

Where is your personal data transferred to?

We and the third parties who process your personal data in accordance with this privacy policy do not transfer your personal data outside the United Kingdom.

In the event that your personal data is transferred outside the United Kingdom, the European Economic Area or any country or organisation that does not provide an adequate level of protection, Apollo will only make that transfer in accordance with applicable data protection laws, including appropriate standard contractual clauses implement adequate supplementary measures, where appropriate.

Apollo takes reasonable precautions to keep all information obtained from online visitors secure against unauthorised access and periodically reviews its security measures.

Your personal data is stored securely on our database(s). You can request to review any personal identity data we store about you and/or for your details to be deleted via emailing

How do we communicate with you?

Other than communicating with you to process a request (via telephone, letter or email), we would like to use your details to occasionally send you information that we feel you may find useful. As stated above, you can opt out or ask to view or delete data.

How can you exercise your rights?

Rights are available to you

You have the right under certain circumstances to request that:

  • we provide a copy of your personal data held by us;
  • rectify or erase personal data about you held by us;
  • we restrict the processing of your personal data;
  • you object to the further processing of your personal data, including the right to object to marketing;
  • personal data about you be moved to a third party (data portability).

Right to withdraw your consent

Where the processing of your personal data held by us is based on consent, you have the right to withdraw that consent without detriment at any time by contacting us. You can also change your marketing preferences at any time by unsubscribing from our emails or contacting

Contact us or the relevant data protection authority

You can also exercise the rights listed above at any time by contacting us at

If your request or concern is not satisfactorily resolved by us, you may approach your local data protection authority, (see The UK Information Commissioner’s Office is the supervisory authority in the UK and can provide further information about your rights and our obligations in relation to your personal data, as well as deal with any complaints that you have about our processing of your personal data.

Changes to this policy

Any changes we make to our privacy policy in the future will be posted on our Website at We recommend that you frequently review our privacy policy to keep up to date. This policy was last updated on 5th April 2022.

How to contact us?

All enquiries regarding our privacy policy should be sent to our HR Department:

Technical Helpline: For any technical enquiries, please call 01827 54281 or email to speak with one of our dedicated team members.